Hypothetical scenario 1:
Person logs onto Instagram.
Person scrolls through stories.
Person sees dozens of songs that people have shared.
Person can’t possibly stop and listen to all of them and ends up listening to none of them.
Hypothetical scenario 2:
Person hears song they freakin LOVE.
Person finds the song on Spotify and clicks the share to Instagram button.
Person goes about their day.
Song goes to die in an endless sea of other like shared songs.
I do want to acknowledge that everyone’s social feeds are different and not everyone follows hundreds of artists who are constantly releasing music. But I do. I know my friends do. Lots of artists do. So I’m talking to the artists in the room.
Let’s all take a moment to consider how we can better share the music we love.
How about this. I’m asking: Why share a song in the first place? My guess is because we want others to experience what we experienced when we first heard that song. It’s about the feeling. This song made me feel good or reminded me of a thing that made me feel “x”. So I share that song with others. My experience was novel.
Hmmm interesting…. So what is a place that is entirely not novel & devoid of feeling minus shame & fear? Your Instagram feed. OK I’m being dramatic. Here’s my point:
If you love a piece of art and actually want others to experience that art, then don’t stop with the share to Instagram button. Here are some alternative things you could do that would enrich your life and other lives:
Text that song to a friend the song reminded you of. They will probably like it and then be glad you shared it with them.
Make a playlist with that song and other songs that share the same feeling then share that playlist.
Bring that song up in a conversation with a real human being.
Direct message the artist who made the song and say something encouraging and affirming.
Don’t settle for the actions that Instagram, Facebook, Twitter, etc… want you to do. They are cheap and designed to capture, hold, and monetize your attention - not to share art. I promise I’m not a conspiracy artist.
If you’re reading this, then you are probably a creative person. Why not use that creativity to figure cool ways to share music you love with people you love.
Zach Hughes is the founder of Lost Harbor Music. Zach is an independent music producer & recording engineer based out of Nashville, TN.