How do we get people to care about our music?

Another show played to an empty room. Another track not blessed by the Spotify algorithm gods.
Does anyone actually care?

Yes. I care. I care that you make music.

A place like Nashville wouldn't exist if people somewhere along the way didn't care. But not everyone will care. Some will never care.

​Your music is not for everyone.

The question is: How do you get the right people to care?

My guess is that you can already think of some people who care. There's that one fan who cared so much they urged a local band in their scene to reach out to you and ask if you'd open up for them at a show. There's that other fan who shares every new release of yours instantly online. There's also the person who has DM'd you and told you how much one of your songs has meant to them.

These are the people who care. Your music is for them.

Instead of trying to reach and please the masses with your music, I'd encourage you to start simply by trying to learn these people's names.

These are the people who are going to share your music & message. They are way more valuable than 100 Instagram likes.